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Advertising Market Analysis - Industry Size, Share, Insights, COVID-19 Impact, Statistics, Trends, Growth, Research Report, and Forecast 2023-2033

Publish Date: Mar 2024
Report ID:BS-8033
Base Year:2023
Report Format:PDF, Excel
Report Pages:181
Region:Global

  1. Global Advertising Market Introduction and Market Overview
    1. Objective of the Study
    2. Global Advertising Market Scope and Market Estimation
      1. Global Advertising Market Overall Market Size (US$ Mn), Market CAGR (%), Market Forecast (2023-2033)
      2. Global Advertising Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2018-2033
    3. Market Segmentation
      1. Advertising Format of Global Advertising Market
      2. Platform of Global Advertising Market
      3. End-user Vertical of Global Advertising Market
      4. Region of Global Advertising Market
  2. Global Advertising Market - Executive Summary
    1. Key Findings
      1. Top Impacting Factors
      2. Top Investment Pockets
      3. Market Attractiveness Analysis
    2. Key Companies Introduction
  3. Market Factor Analysis
    1. Global Advertising Market Industry Development Trends under COVID-19 Outbreak
      1. Global COVID-19 Status Overview
      2. Influence of COVID-19 Outbreak on Global Advertising Market Industry Development
    2. Market Dynamics (Growth Influencers)
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Impact Analysis of Drivers and Restraints
    3. Ecosystem/ Value Chain Analysis
    4. Porter’s Five Forces Analysis
    5. SWOT Analysis
    6. PEST Analysis
    7. Market Opportunity Assessment – by Region (North America/ Europe/ Asia Pacific/ Middle East and Africa/ South America)
      1. By Advertising Format
      2. By Platform
      3. By End-user Vertical
  4. Global Advertising Market: Estimates and Historic Trend Analysis (2018-2021)
  5. Global Advertising Market Estimates and Forecast Trend Analysis, by Advertising Format
    1. Advertising Market Share (%) Estimates and Forecasts, by Advertising Format, 2022, 2023 and 2033
      1. Key Market Trends, Growth Factors, and Opportunities
    2. Advertising Market Revenue (US$ Mn) Estimates and Forecasts, by Advertising Format, 2023 to 2033
      1. Key Market Trends, Growth Factors, and Opportunities
    3. Social Media
    4. Search Engine
    5. Video
    6. Email
    7. Other
  6. Global Advertising Market Estimates and Forecast Trend Analysis, by Platform
    1. Advertising Market Share (%) Estimates and Forecasts, by Platform, 2022, 2023 and 2033
      1. Key Market Trends, Growth Factors, and Opportunities
    2. Advertising Market Revenue (US$ Mn) Estimates and Forecasts, by Platform, 2023 to 2033
      1. Key Market Trends, Growth Factors, and Opportunities
    3. Mobile
    4. Desktop and Laptop
    5. Other
  7. Global Advertising Market Estimates and Forecast Trend Analysis, by End-user Vertical
    1. Advertising Market Share (%) Estimates and Forecasts, by End-user Vertical, 2022, 2023 and 2033
      1. Key Market Trends, Growth Factors, and Opportunities
    2. Advertising Market Revenue (US$ Mn) Estimates and Forecasts, by End-user Vertical, 2023 to 2033
      1. Key Market Trends, Growth Factors, and Opportunities
    3. Automotive
    4. Retail
    5. Healthcare
    6. BFSI
    7. Telecom
    8. Other
  8. Global Advertising Market Analysis and Forecast, by Region
    1. Advertising Market Share (%) Estimates and Forecasts, by Region, 2022, 2023 and 2033
      1. Key Market Trends, Growth Factors, and Opportunities
    2. Advertising Market Revenue (US$ Mn) Estimates and Forecasts, by Region, 2023 to 2033
      1. Key Market Trends, Growth Factors, and Opportunities
      2. North America
      3. Europe
      4. Asia Pacific
      5. Middle East and Africa
      6. South America
  9. North America Advertising Market: Estimates and Forecast Trend Analysis
    1. North America Market Assessments and Key Findings
    2. North America Advertising Market Share (%) Estimates and Forecasts, 2022, 2023 and 2033
    3. North America Advertising Market Size Estimates and Forecast (US$ Million) (2023 to 2033)
      1. By Advertising Format
      2. By Platform
      3. By End-user Vertical
      4. By Country
        1. U.S.
        2. Canada
        3. Mexico
  10. Europe Advertising Market: Estimates and Forecast Trend Analysis
    1. Europe Market Assessments and Key Findings
    2. Europe Advertising Market Share (%) Estimates and Forecasts, 2022, 2023 and 2033
    3. Europe Advertising Market Size Estimates and Forecast (US$ Million) (2023 to 2033)
      1. By Advertising Format
      2. By Platform
      3. By End-user Vertical
      4. By Country
        1. Germany
        2. U.K.
        3. France
        4. Italy
        5. Spain
        6. Russia
        7. Rest of Europe
  11. Asia Pacific Advertising Market: Estimates and Forecast Trend Analysis
    1. Asia Pacific Market Assessments and Key Findings
    2. Asia Pacific Advertising Market Share (%) Estimates and Forecasts, 2022, 2023 and 2033
    3. Asia Pacific Market Size Estimates and Forecast (US$ Million) (2023 to 2033)
      1. By Advertising Format
      2. By Platform
      3. By End-user Vertical
      4. By Country
        1. China
        2. Japan
        3. India
        4. Australia
        5. South Korea
        6. Rest of Asia Pacific
  12. Middle East and Africa Advertising Market: Estimates and Forecast Trend Analysis
    1. Middle East and Africa Market Assessments and Key Findings
    2. Middle East and Africa Advertising Market Share (%) Estimates and Forecasts, 2022, 2023 and 2033
    3. Middle East and Africa Market Size Estimates and Forecast (US$ Million) (2023 to 2033)
      1. By Advertising Format
      2. By Platform
      3. By End-user Vertical
      4. By Country
        1. U.A.E.
        2. Saudi Arabia
        3. Egypt
        4. South Africa
        5. Rest of Middle East and Africa
  13. South America Advertising Market: Estimates and Forecast Trend Analysis
    1. South America Market Assessments and Key Findings
    2. South America Advertising Market Share (%) Estimates and Forecasts, 2022, 2023 and 2033
    3. South America Market Size Estimates and Forecast (US$ Million) (2023 to 2033)
      1. By Advertising Format
      2. By Platform
      3. By End-user Vertical
      4. By Country
        1. Brazil
        2. Argentina
        3. Colombia
        4. Rest of South America
  14. Manufacturing Cost Structure Analysis
    1. Raw Material and Suppliers
    2. Manufacturing Cost Structure Analysis of Advertising Market
    3. Manufacturing Process Analysis of Advertising Market
    4. Industry Chain Structure of Advertising Market
  15. Marketing, Distributors and Customer
    1. Sales Channel
      1. Direct Channels
      2. Indirect Channels
    2. Advertising Market Distributors
    3. Advertising Market Customer
  16. Competition Landscape
    1. Key Manufacturers Advertising Market Producing Area Distribution, Sales Area, Product
    2. Key Manufacturers Advertising Market Product Location Distribution
    3. Market Competition Matrix, by Leading Players
      1. Competition Landscape Analysis
      2. Concentration Ratio (CR3, CR5 and CR10) and (2020-2022)
    4. List of Emerging, Prominent and Leading Players
    5. Major Mergers and Acquisitions, Partnership, Joint Venture, Expansions, Deals, Etc.
  17. Company Profiles
    1. WPP
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    2. Omnicom Group
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    3. Dentsu Inc.
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    4. PublicisGroupe
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    5. IPG
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    6. Havas SA
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    7. Focus Media Group
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    8. AVIC Culture Co.,Ltd.
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    9. Guangdong Advertising Co., Ltd.
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    10. Bluefocus Communication Group Co., Ltd.
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    11. SiMei Media
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    12. Yinlimedia
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    13. Hunan TV and Broadcast Intermediary Co., Ltd.
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    14. Guangdong Guangzhou Daily Media Co., Ltd.
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    15. Beijing Bashi Media Co., Ltd.
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    16. Dahe Group
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    17. China Television Media
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    18. Spearhead Integrated Marketing
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    19. Communication Group
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    20. Shanghai Xinhua Media Co., Ltd.
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
    21. Chengdu B-ray Media Co., Ltd.
      1. Company Overview
      2. Financial Performance (2018-2022, USD Million)
      3. Geographical Footprint Analysis
      4. Product Portfolio - Product Category, Type, and Specification
      5. Product Suppliers and Distributors
      6. Key Recent Development (2018-2023)
      7. Top Wining Strategies
      8. Partnerships/Collaboration/Merger/Acquisition/Expansion/Others
      9. SWOT Analysis
      10. Strategic Initiatives
  18. Assumptions and Research Methodology
  19. Conclusions and Recommendations
    1. Analysis and Suggestions on New Project Investment
    2. Research Findings and Conclusion
  1. Global Advertising Market Historic Analysis (US$ Mn), 2018-2022
  2. Global Advertising Market Forecast Opportunity Analysis (US$ Mn), 2023-2033
  3. Global Advertising Market Absolute $ Opportunity
  4. Global Advertising Market Analysis by Advertising Format, 2023-2033
  5. Global Advertising Market Analysis by Platform, 2023-2033
  6. Global Advertising Market Analysis by End-user Vertical, 2023-2033
  7. Global Advertising Market Analysis by Region, 2023-2033
  8. North America Advertising Market Absolute $ Opportunity
  9. North America Advertising Market Analysis by Advertising Format, 2023-2033
  10. North America Advertising Market Analysis by Platform, 2023-2033
  11. North America Advertising Market Analysis by End-user Vertical, 2023-2033
  12. North America Advertising Market Analysis by Country, 2023-2033
  13. South America Advertising Market Absolute $ Opportunity
  14. South America Advertising Market Analysis by Advertising Format, 2023-2033
  15. South America Advertising Market Analysis by Platform, 2023-2033
  16. South America Advertising Market Analysis by End-user Vertical, 2023-2033
  17. South America Advertising Market Analysis by Country, 2023-2033
  18. Europe Advertising Market Absolute $ Opportunity
  19. Europe Advertising Market Analysis by Advertising Format, 2023-2033
  20. Europe Advertising Market Analysis by Platform, 2023-2033
  21. Europe Advertising Market Analysis by End-user Vertical, 2023-2033
  22. Europe Advertising Market Analysis by Country, 2023-2033
  23. Asia Pacific Advertising Market Absolute $ Opportunity
  24. Asia Pacific Advertising Market Analysis by Advertising Format, 2023-2033
  25. Asia Pacific Advertising Market Analysis by Platform, 2023-2033
  26. Asia Pacific Advertising Market Analysis by End-user Vertical, 2023-2033
  27. Asia Pacific Advertising Market Analysis by Country, 2023-2033
  28. MEA Advertising Market Absolute $ Opportunity
  29. MEA Advertising Market Analysis by Advertising Format, 2023-2033
  30. MEA Advertising Market Analysis by Platform, 2023-2033
  31. MEA Advertising Market Analysis by End-user Vertical, 2023-2033
  32. MEA Advertising Market Analysis by Country, 2023-2033

List of Figures

  1. Global Advertising Market Historic Y-o-Y Analysis (%), 2018-2022
  2. Global Advertising Market Forecast Y-o-Y Analysis (%), 2023-2033
  3. Global Advertising Market Share Analysis by Advertising Format, 2022, 2023, and 2033
  4. Global Advertising Market Share Analysis by Platform, 2022, 2023, and 2033
  5. Global Advertising Market Share Analysis by End-user Vertical, 2022, 2023, and 2033
  6. Global Advertising Market Share Analysis by Region, 2022, 2023, and 2033
  7. North America Advertising Market Share Analysis by Advertising Format, 2022, 2023, and 2033
  8. North America Advertising Market Share Analysis by Platform, 2022, 2023, and 2033
  9. North America Advertising Market Share Analysis by End-user Vertical, 2022, 2023, and 2033
  10. North America Advertising Market Share Analysis by Country, 2022, 2023, and 2033
  11. South America Advertising Market Share Analysis by Advertising Format, 2022, 2023, and 2033
  12. South America Advertising Market Share Analysis by Platform, 2022, 2023, and 2033
  13. South America Advertising Market Share Analysis by End-user Vertical, 2022, 2023, and 2033
  14. South America Advertising Market Share Analysis by Country, 2022, 2023, and 2033
  15. Europe Advertising Market Share Analysis by Advertising Format, 2022, 2023, and 2033
  16. Europe Advertising Market Share Analysis by Platform, 2022, 2023, and 2033
  17. Europe Advertising Market Share Analysis by End-user Vertical, 2022, 2023, and 2033
  18. Europe Advertising Market Share Analysis by Country, 2022, 2023, and 2033
  19. Asia Pacific Advertising Market Share Analysis by Advertising Format, 2022, 2023, and 2033
  20. Asia Pacific Advertising Market Share Analysis by Platform, 2022, 2023, and 2033
  21. Asia Pacific Advertising Market Share Analysis by End-user Vertical, 2022, 2023, and 2033
  22. Asia Pacific Advertising Market Share Analysis by Country, 2022, 2023, and 2033
  23. MEA Advertising Market Share Analysis by Advertising Format, 2022, 2023, and 2033
  24. MEA Advertising Market Share Analysis by Platform, 2022, 2023, and 2033
  25. MEA Advertising Market Share Analysis by End-user Vertical, 2022, 2023, and 2033
  26. MEA Advertising Market Share Analysis by Country, 2022, 2023, and 2033
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